A 30-day live-streamed course focused on Digital Product Analytics where you will acquire the skillset to navigate through product data on your own. You’ll learn how to define the right metrics for your product at any stage, learn how to query these metrics using SQL, and turn them into stunning visualizations. You’ll also learn how to investigate changes in your metrics using real-life examples.
Lead Analyst at Tripadvisor, the world's largest travel guidance platform, leading Analytics for mature and new products. Former Web Analytics Manager at TUI, one of the world’s leading tourism groups, and former Invited Professor of Digital Marketing and E-Commerce at NOVA IMS.
In week 1 you’ll learn why you should be data-informed and what types of metrics you should focus on. You’ll understand what the Analytics framework is and how to create a measurement plan.
In week 2 you’ll learn all the SQL basics and understand how to calculate the most common metrics, including advanced ones.
In week 3 you’ll learn all about data visualization. We’ll take the metrics from the previous weeks and create a dashboard to visualize them.
In week 4 you’ll learn how to investigate your metrics. We’ll take a real-life problem and investigate a solution.
On this day, each group doing the challenge will have an individual session with the instructor to discuss their deliverable.
Choose the "A little extra" tier and join 4 additional sessions (3 hours) with industry experts in exclusive fireside chats.
If you work in tech or in a company where technology is core to its value, then Data is already part of your day to day. You want to go beyond just understanding it.
You're already in the product world, but you want to master data. Being able to query it and knowing how to act, will take your product game to the next level and drive bigger success.
Anyone working as a PO or managing a project, looking to learn new frameworks, gain knowledge, or acquire the skills to deal with Data or data-led decision making.
If you're working on human interface design, Data will eventually make part of your decision process. Understanding how to make decisions using a proper approach will make you a strong UX thinker.
Anyone starting a company, managing an organization, or leading key areas where tech/digital products are critical for their future success will need to master Data concepts.
One of the fastest career tracks right now is product management. This is a great place to start if you're looking to change industry, job, or simply need a new challenge.
We believe the best way to change the world is to make product management knowledge accessible and affordable. With Data for Product Managers you don't need to break the bank.