Where Growth meets Product, in one month.

Growth is everything. Learn the frameworks and processes to build and manage high-growth products in an accessible and affordable way.

Limited spots available.
Growth analytics

What is Growth for Product Managers by One Month PM?

A 30-day live-streamed course covering all you need to master growth and accelerate your product management skills. From the basics of growth marketing to acquisition loops, monetisation and measuring success. Join the program to learn from real examples with practical knowledge, and extend your PM skills (or become a Growth Product Manager).

Meet your course instructor

Screenshot 2021 02 05 at 12.18.00 Screenshot 2021 02 05 at 12.18.00

Head of Growth at Rows, the next generation spreadsheet for developing business tools. Ex-Head of Product at Veniam and early Product Manager at Talkdesk. Avid reader, writes reviews of great non-fiction books at betaglyph.com.

Henrique Cruz

Check the course program

  • Week 1

    Growth 101

    This week you'll learn the steps to building the core driver of a growth engine. You'll understand how to map use cases, pick your retention metric, and find your organic loop.

  • Week 2

    Acquisition loops

    This week will be all about customer acquisition. You'll understand the 3 core loops that (Viral, Content and Paid) and how to validate which strategy fits your product.

  • Week 3


    This week you'll learn the core components of a successful monetization strategy. We will deep dive on pricing, the model-friction spectrum, model-channel fit and how to measure your monetization performance.

  • Week 4

    Measuring Growth

    This week you'll learn how to measure your growth model. You'll understand how to build cohorts to understand user retention, which KPIs to pick to assess if your growth loops are working, and look at how other companies measure growth.

  • Week 2/3

    Challenge Session 1

    In this mid-course challenge, you'll get your hands dirty. We'll send you a case study about a company, a spreadsheet with data and a set of growth questions to analyze. In the challenge session we will go through your analysis, present our solution to the case, and discuss other approaches. It will be a great chance to apply the concepts from the first 2 weeks.

  • Week 4

    Challenge Session 2

    The next challenge session will be a build up from the first. Same company, different challenges. This time the challenge will focus on Monetization and Metrics. Having completed the 4 weeks of the course, your growth mindset will be (even) sharper! This session will be the perfect way to wrap up the course.

+100 people have done the Growth program

Check our Wall of Love 😍
  • Completly worth 99€ for a No-Bulshit, Full of Revelant Examples (B2B & B2C) and Useful Tools course by talented Henrique Cruz. Recommend it!
    Mário Tarouca
  • I've learn a lot with this course. Amazing professor and amazing programme! Always very good sessions.
    Manuel Felgueiras
  • The perfect balance between theory and practical examples, delivered with singular structured thinking and communication. A must-do for every startup founder, 99€ incredibly well invested.
    Afonso Coimbra
  • A true eye opener. In One Month you are exposed to tailored content, new mindsets and frameworks and a lot of practical examples that are spot on and up-to-date. Rekindled the product spark in me.
    Clinton Jorge
  • A great way to connect the dots from the basics of growth marketing to acquisition loops, monetisation and measuring success. Contents are excellent and the weekly case studies crafted by Henrique Cruz are high quality. One Month PM is a great asset, keep it up!
    Andre Duarte
  • If you want to have a clear framework to work in Growth and be comfortable with all the concepts, this is the course for you! The content never disappoints and Henrique is a great speaker and brings lots of great examples to discussion (it's not only theory that you could find somewhere). And if you don't have the time for long courses, this is also for you (highly flexible and after work hours). Highly recommended!
    Filipe Castro Matos
  • A breath of fresh air. Finally a digestible and affordable online course with clear and practical advice. Henrique is a great professional.
    Matteo Casini
  • One Month PM is a great way to give new product or marketing managers the basis to plan for growth, and it enables experienced ones to refresh their knowledge and have fruitful discussions with their peers.
    Youssef Ben Ahmed

This course is for...

Anyone working around technology

If you work in tech or in a company where growth is driven by product (and the main focus), then knowing about product will prepare you for any challenge.

Data analysts and scientists

People interested in how business strategy affects what needs to be measured, and learn new concepts and tactics to apply at work.

Product owners & Project Managers

Anyone working as a PO or managing a project, looking to learn new frameworks, gain knowledge, or acquire the skills to step up.

(Growth) Marketers

Anyone working in acquiring customers, and marketing to users and who want to learn the growth mindset applied by the best tech companies in the world

Entrepreneurs & company leaders

Anyone starting a company, managing an organization, or leading key functional areas where technological and digital products are critical for their future success.

Anyone looking to change their career

One of the fastest career tracks right now is product management. This is a great place to start if you're looking to change industry, job, or simply need a new challenge.

Growth, at everyone's reach

We believe the best way to change the world is to make product management knowledge accessible and affordable. With Growth by One Month PM you don't need to break the bank.

  • Limited spots available
    • ✓
      12 hours of Growth sessions
    • ✓
      Hands-on feedback
    • ✓
      Challenge sessions
    • ✓
      Statement of accomplishment

I have some questions...

Want to join Growth for Product Managers program?

Pre-applications for future editions in 2022 are open. Submit your details to grab a spot in the queue.

Check our other programs...

Product Manager Foundations

A 30-day live-streamed course combining product sessions, fireside chats, and a product simulation mimicking real-life challenges of a PM. Perfect to get started into Product or refresh your knowledge.

🏗️ Essentials of Product Management.

💻 Hands-on product challenge.

🥇 Featured product leaders.

Data for Product Managers

A 30-day live-streamed course merging data science, machine learning and product management. A combination of lectures, invited speakers and practical exercises, preparing you to manage Data & AI Products.

🧮 Data Science + Product 101

🤖 Practical exercises for ML products.

🥇 Featured data product leaders.

Runs on Unicorn Platform