Where Growth meets Product

This week you'll learn the steps to building the core driver of a growth engine. You'll understand how to map use cases, pick your retention metric, and find your organic loop.

This week will be all about customer acquisition. You'll understand the 3 core loops that (Viral, Content and Paid) and how to validate which strategy fits your product.

This week you'll learn the core components of a successful monetization strategy. We will deep dive on pricing, the model-friction spectrum, model-channel fit and how to measure your monetization performance.

This week you'll learn how to measure your growth model. You'll understand how to build cohorts to understand user retention, which KPIs to pick to assess if your growth loops are working, and look at how other companies measure growth.

In this mid-course challenge, you'll get your hands dirty. We'll send you a case study about a company, a spreadsheet with data and a set of growth questions to analyze. In the challenge session we will go through your analysis, present our solution to the case, and discuss other approaches. It will be a great chance to apply the concepts from the first 2 weeks.

The next challenge session will be a build up from the first. Same company, different challenges. This time the challenge will focus on Monetization and Metrics. Having completed the 4 weeks of the course, your growth mindset will be (even) sharper! This session will be the perfect way to wrap up the course.